As a subscriber, you have 10 gift articles to give each month. "He is unencumbered with any sense of morality. Matt Tyrnauer is a special correspondent at Vanity Fair and a filmmaker. Palm Beach fixture and bankrupt healthcare magnate Abe Gosman is trying to stay one step ahead of his creditors. [3], In 2014, Arnell's photography was showcased in Milk Gallery in New York City. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Peter Sellers, the legendary comedian, is best known for playing Inspector Clouseau in The Pink Panther, The comic actor was married to Bond actress Britt Eckland for four years, Peter Sellers stars as Inspector Clouseau in classic 'The Pink Panther Strikes Again' scene, Independent Press Standards Organisation (IPSO). Im 92 but still rock minidresses - I've got a 2 secret to looking young, Baby among 6 festival-goers sliced to death by glass-encrusted kite strings, Maya Jama lined up for major Love Island deal after incredible show debut, BBC1's live FA Cup coverage hit by porn noises from mobile hidden by prankster, News Group Newspapers Limited in England No. Anne was an Austrian actress who lived in London. Other guests included the exiled Grand Duchess Marie of Russia and the Crown Prince and Princess of Sweden. Sitemap, Your California Privacy Rights But when you spend some time around him, you quickly realize that (a) he's extremely insecure, (b) he knows this mess has damaged him and (c) he wants to move past this as quickly as possible. lynnewoodhall.wordpress.com/2014//what-happened-to-the-widener-fortune/, "Raise a Native Destroyed." After I leave it occurs to me that the way to understand Peter Arnell is to think of everything he does as a kind of high-stakes performance art. That's Arnell. Some love him, like Frank Gehry, who was the curator of his exhibition at the Milk . 128 pages. He says Tropicana overreacted to complaints. It wasn't. Rounding a corner, he spots a bagel vendor who's selling Tropicana orange juice. In 1934 the Wideners hosted a reception for the Earl and Countess of Athlone at Il Palmetto in Palm Beach. "That guy loves it. Please enter valid email address to continue. You move on." TimesMachine is an exclusive benefit for home delivery and digital subscribers. TONIGHT (Saturday, May 9, 2020) a documentary that looks at his life will air on BBC Two at 9pm called A State of Comic Ecstasy that will mark the 40th anniversary of Peter's death. The CEO wants the company to be positioning for a post-recession expansion. [6], Bergdorf Goodman fashion director Dawn Mello hired Arnell-Bickford to create ads for Bergdorf,[1] and they later worked on in-store designs and promotions for Donna Karan's new clothing line. He collects toy soldiers and model spaceships and antique eyewear. [24], Arnell has written, edited and contributed to over 20 additional publications in architecture, art history, photography and branding.[1][3]. Arnell wears a gray Tom Ford suit and his trademark Corbusier-style eyeglasses. Like Peter she married multiple times too, having three husbands during her life. The following year he married Miranda Macmillan, an aristocrat. NEW YORK (YouTube.com/AdAge) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. [4] The couple divorced in 1924, and in November of that year, Gertrude married Peter A.B. The Arnells have three children. "I would argue this business could be hundreds and hundreds of millions of dollars," he says. It's their job to sit there and listen. Peter Arrell Browne Widener II (June 25, 1895 - April 20, 1948) was a prominent American racehorse owner and breeder. Mr Arnell founded the agency as Arnell in 1979, and it is now described on its website as an 'award-winning, world-class, multidisciplinary brand and product invention firm'. He is artistic director, brand designer, communication director, branding guru and a photographer. The schadenfreude on Madison Avenue hangs so thick you can practically taste it. At that point, her failing health led to her dispersing her racing stable and returning home to her apartment at the Lowell Hotel on East 63rd Street in New York City, where she died from cancer on February 3, 1970, aged 71. Arnell then paid an extra million bucks for the fancy furnishings. He is known for transforming products, brands and campaigns for some of the world's most prestigious companies, including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever and Fontainebleau. [5] The wedding of Gertrude and Peter Widener took place in the Rembrandt Room at Lynnewood Hall, which housed 14 paintings by Rembrandt, in front of 20 family members and friends. "Can you imagine such mishegoss over a freaking box of juice?" [8], In early 2000, Arnell sold a 55% stake in Arnell Group to Draft Worldwide, and the firm became AG Worldwide. Arnell asks the man if he's a tourist. "He has this remarkable capacity to be both the most intoxicating characterlovable, brilliant, seductively intellectualand then turn on a dime and be staggeringly cruel," says a former business associate, who spoke on condition of anonymity for fear of alienating Arnell. All royalties from the book went to the Ella Pancoast Widener Memorial Fund, which provided medical school scholarships. "I can't believe that for the rest of my life I'm going to be known as Peter 'Tropicana' Arnell." Peter Arnell is the man behind the electric vehicle Peapod (nice name!) Best Life. Peter and Emily share two children called Amelia and Theo ( Image: What else can they do? His father was also a major figure in Thoroughbred horse racing, being President of Belmont Park racetrack from 1925 to 1939, and builder of the 1932 Hialeah Park racetrack in Miami, Florida. Maybe. With her second husband after Peter, Sir Nicholas Nuttall, 3rd Baronet they had three daughters Gytha Miranda Nuttall, Amber Louise Nuttall, and Olympia Jubilee Nuttall. [17] In 2013, Arnell worked closely with former Prime Minister Thaksin Shinawatra to create ThaiWorks for SMEs (small and medium enterprises), artisans and OTOP's of Thailand. People started comparing the situation to the 1985 New Coke disaster. The advertising guru known for creative . Stephen, 41, and Cassandra, 36,met in 2011 and secretly tied the knot in December 2012. Sara Louise Nolan, an assistant editor of Vanity Fair magazine, and Peter Eric Arnell, a co-chairman of Arnell/Bickford Associates, an advertising agency, were married yesterday at the United Methodist Church in Saugerties, N.Y., by the Rev. This dating app might be for you. News provided by The Associated Press. Business rolled in: Anne Klein, Bank of America, Chanel, Cond Nast, Consolidated Edison, Ray-Ban, Rockport, Tommy Hilfiger. In February, Tropicana announced it would revert to the old packaging. Peter Arrell Browne Widener II (June 25, 1895 April 20, 1948) was a prominent American racehorse owner and breeder. Last year his "brand architecture" company, the Arnell Group, won a contract from PepsiCo to redesign the Pepsi logo and create new packaging for Tropicana, a PepsiCo brand. 4, No. Peter had a colourful love life and was known for his eccentric - even abusive - behaviours when it came to his romantic relationships. Reebok's Revamp Powered and implemented by FactSet. Copyright 2023 CBS Interactive Inc. All rights reserved. Lynne was an actress that starred in more than 30 films and TV shows, including Vampire Circus, Schizo and No Blade of Grass. When reading the case for second time, following points should be considered: Decisions needed to be made and the responsible Person to make decision. He owns 1,600 pairs of eyeglasses, all fitted with his prescription. It is also revealed that he worked his initials -- P.E.A. He is the Founder, Chairman, and Chief Creative Officer of PETERARNELL, and the Founder and CEO of Intellectual Capital Investments. Still, even people who don't like Arnell (and there are many) will admit, grudgingly, that he is a terrific salesmanthe name P. T. Barnum gets mentionedand that he has done some wonderful work. 2009 CBS Interactive Inc. All Rights Reserved. I got paid a lot of money, and I have 30 other projects. Mottola has another country compound in the area, with its own recording studio, that he shares with his stunning new bride, actress and singer, Thalia. Peter A.B. So Peter Arnell seduced PepsiCo into forking over millions of dollars, and gave them a memo about perimeter oscillations and the gravitational pull of a soda-pop can. That fiasco will cost Tropicana some money, but it could do even more damage to Arnell, who's been called one of the great brand impresarios of our age. , updated shelved 600 times Showing 13 distinct works. "A logo on a can of soda? "A logo on a can of soda? It's a museum," says Martha Stewart, a friend and neighbor. Britt was his second wife and this marriage was perhaps his most prolific. The ejection of Arnell has been a long time coming. I got paid a lot of money, and I have 30 other projects. Also in 1954, the interest in Hialeah Park was sold to New Jersey property developer Eugene Mori, who had built the Garden State racetrack in Cherry Hill.[3]. He was born and grew up in Brooklyn, New York, and has written 19 books. ", On Pepsi: "It's all bulls""t," he said. Peter Arnell Coworkers at Arnell Group (11) Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. With her second husband after Peter, Sir Nicholas Nuttall, 3rd Baronet they had three daughters Gytha Miranda Nuttall, Amber Louise Nuttall, and Olympia Jubilee Nuttall. Having done advertising work for the New York Fire Department, he's managed to get a fire-department badge and radio, and has outfitted his Jeep Commander with flashing lights. But the Tropicana boxes, which debuted in January, drove people nuts. Peter and Anne met while she was studying to be an actress at Royal Academy of Dramatic Art (RADA). Two former business. He rose through the ranks to Sergeant and then returned to Elkins Park as 1st Lieutenant in March 1919. Old newspaper clippings contain photographs of the youthful-looking, well-dressed Widener with his dogs. ", Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document. "Everybody cries, without exception," she says. The man says no, he lives in the West Village and works in advertising. Mr Arnell was in the news recently after being mocked for his high-profile $35million decision to change Tropicanas packaging, which saw sales fall by 20 per cent. Two former business associates, who requested anonymity to avoid damaging their relationship with Arnell, say Arnell carried a handgun in an ankle holster. 27,770, This story has been shared 26,111 times. The ad was more than a hitit defined the brand. Talk about reinvention. His unique interdisciplinary . His second wife, Britt Eckland features in the programme, and opens up about their tumultuous marriage. After graduating from private school in Massachusetts in 1915, Widener went to Harvard for a year. Later Peter saw Britt in a newspaper, made the connection with the initials, and was determined to date her. 2002 - 2004. Peter Arnell 's lawsuit against Omnicom (OMC) -- in which he claims the holding company kept his personal property after firing him on Feb. 2 from Arnell Group, the ad agency he founded --. There's a phone call with someone named Jay. Smart marketing, no? Soon Arnell and Bickford started collaborating on books about artists and architects. The bundle of joy is the longtime couples second child. peter arnell second wife. Peter Arnell official sites, and other sites with posters, videos, photos and more. To inquire about a licence to reproduce material, visit our Syndication site. The piece is this week's must-read ad story. 6 million. Arnell says as we're walking away. He wants to call customers "peaple" and has designed a line of accessories: pens, flashlights, T shirts, baseball caps, shopping carts, picnic baskets, yoga bags, gardening sets. Those instincts are on display during the afternoon I spent in Arnell's brand-new glass-wrapped office space on the 36th floor of 7 World Trade Center. You expect this when you're in my business. Your Ad Choices Among the companies he and his staff have worked with are DKNY, Samsung, Pepsi, Home Depot,. According to Peter, it's about squeezing, giving eachother hugs, and "the power of love." Unfortunately for him, there just wasn't enough love to go round, but it does seem like the orange-coloured boobie is here to stay. The poor software guys, who've never met Arnell and didn't know what to expect, just sit there looking befuddled but trying their best to play along. New Pepsi Logo Seems Similar to Three Other Corporate Emblems, Pepsi Airs First New Ads Since Switch to TBWA, Arnell's Competitors Hate the New Pepsi Logo, Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo, Why Arnell's Peapod Electric Car Launch Will Fail. He inherited a fortune from his father, Joseph E. Widener, a founding benefactor of the National Gallery of Art in Washington, D.C. (and younger son of the extremely wealthy business magnate Peter Arrell Browne Widener ). I keep remembering something Arnell told me when we sat down to breakfast in New York. [6], Arnell partnered with architect Frank Gehry on projects such as the Brooklyn Arena[7] and the Sentosa resort and aquarium between 2006-2010. The couple adopted two children, Catherine and Jackie, before their divorce. Rumors of a sale last summer were somewhat premature when a man claiming to be a rap impresario showed up with two burly bodyguards in tow and agreed to pay the asking price. Often featuring stark black-and-white photography, his campaigns stand out. [10] Their daughter Ella Widener and her husband, Cortright Weatherill (1923-1988), owned Happy Hill Farm in Newtown Township, Delaware County, Pennsylvania. Im excited no, Im not excited, Im very excited! Stephen toldET Canadain June 2013. Arnell introduces himself. Putnam's Sons, 1940), Douglas-Thomson genealogy at schenectadyhistory.org, February 16, 1970 TIME magazine obituary for Gertrude Douglas Widener. Here's a reverse chronology of controversies that Arnell has spawned: First published on February 10, 2011 / 2:47 PM. Arnell went to the Fulton Fish Mar-ket and shot a black-and-white photograph of the Brooklyn Bridge, the view he remembered from childhood. ", On Tropicana: it's not my brand. Clayton SpA can use that as a benchmark to improvise their production technology to gain a competitive advantage. Mr Arnell has won top design awards, including the first Council of Fashion Designers of America Award in 1987 for 'excellence in branding and communications'. Mr. Arnell, who attended Columbia University and is a co-author of 14 books on art and architecture, is the son of Helen Arnell of Brooklyn. 21,597, 2023 NYP Holdings, Inc. All Rights Reserved Peter Arnell's "Photographs 1984-2014" at Milk Gallery opened on March 5 and will be on display until April 1, 2014. Sales were down 19%, and after decades of solid returns, Clayton SpA was in its third year of losses, Finally, he married Lynne Frederick, another actress. That name rings a bell: Yellow Pages updates charming old JR Hartley with a trendy DJ in new TV advert, Russian pro-war fanatic warns Britain could be 'wiped off the map'. To add more books, click here . English Deutsch Franais Espaol Portugus Italiano Romn Nederlands Latina Dansk Svenska Norsk Magyar Bahasa Indonesia Trke Suomi Latvian Lithuanian esk . / MoneyWatch. (Arnell acknowledges only having a gun permit and says stories of him carrying it at work are "inaccurate.") Inside the Mind of Pete Rarnell Throughout the 1920s and into the 1930s, his German Shepherds won titles, sometimes several years in a row, at various dog shows all over the East Coast, including the Westminster Kennel Club show in New York. He rushes over, picks up a carton and asks the vendor what he thinks of the new packaging. Peter Arnell and Bob Nardelli attend The SCAD Style Etoile 2010 Awards Gala at James Cohan Gallery on April 19, 2010 in New York City. That iconic ad for Donna Karan's DKNY line, with the giant letters and the black-and-white photographs of New York? He was born in Long Branch, New Jersey, the elder child and only son of Joseph Early Widener (18711943) and his wife, Eleanor "Ella" Holmes Pancoast (18741929). Correction: In this article Peter Arnell, chairman of the Arnell Group, was incorrectly credited with overseeing a 2009 brand campaign for Gatorade. Arnell claims it doesn't bother him. We felt it was our responsibility to bring you just one more story about purportedly nasty adman Peter Arnell. Follow Help Status Writers Blog Careers. [1], In 1940, Widener published an autobiography with the title Without Drums. Are you a "motivated dater"? So what the hell? Putnam's Sons, 1940). SONY Music Entertainment chief Tommy Mottola has sold one of his two country estates in Westchester County to advertising giant Peter Arnell. Arnells new digs are not far from the Bedford manse Mottola and then-wife Mariah Carey constructed in 1995. Amazingly they married after only ten days of knowing each other.